I write B2B content that makes complicated things easy to read and hard to forget.
Client stories, thought leadership, eBooks, and campaign strategy for complex B2B brands, written with an ear for story and a soft spot for pop culture.
Click any piece to read it in full.
I'm Miriam, a marketer who sees life and sales leads through the lens of stories and pop culture.
To me, buyers aren't making a purchase. They're on an epic quest through the galaxy, fraught with peril and abandoned shopping carts.
I want to make sure customers get the right message, whether through an eBook or a Michael Scott rap.
Want the full story? See my resume.
Brand strategy, personas, and a full campaign plan for a brand that needed a fresh start.
After hitting PR snafus in 2019 and supply chain hurdles in 2020, the home fitness company was in hot water.
In this assignment for a BrainStation course, my team set out to turn over a new leaf with a New Year's campaign. The presentation covers brand strategy, messaging, three customer personas, and campaign execution.
Made for the Scroll
Video interviews for Lux Research and reels I shot for Marathon Sports. Each one opens on YouTube or Instagram.
Innovation Leader Profile: Port of Antwerp-Bruges
VP of Innovation Erwin Verstraelen on reading signals, winning over stakeholders, and running drones and remote-piloted barges.
Watch on YouTubeInnovation Leader Profile: Nourish Ventures
Gregory Meyers, Director of Technical and Process Innovation, on new proteins, AI, and advice for future R&D leaders.
Watch on YouTubeThat Awkward Moment
A relatable runner reel about saying "you too" at exactly the wrong time.
Watch on InstagramGirl Dinner, Running Edition
A trend-jacking reel promoting a National Nutrition Month run club night with Saucony.
Watch on InstagramThe Sticky Bun Run
A recap of the Cambridge Run Club's first Sticky Bun Run with Puma and Union Square Donuts.
Watch on Instagram